A-Z of Visual Merchandising

Would you like to know more about visual merchandising? The A to Z of Visual Merchandising is a virtual Visual Merchandising Manual where you can find information on any subject related to Visual Merchandising.


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    Acrylic Risers

    Acrylic Risers help to create more visual interest in your displays by adding height and depth to the arrangement of your products within the display.

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    Acrylic Ticket Frames

    Acrylic ticket frames add a professional touch to your consumer communication in store.

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    Associated Merchandising

    Associated merchandising can result in fantastic add-on sales. It is a great way to add visual interest to a product display by showing customers how the primary product can be used or worn.

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    Asymmetry

    Asymmetry is used to attract the customer’s eye to the items on display and is the most visually pleasing form of balance in presentation.

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    Balance

     Balance is an essential element in any product display to draw the eye and hold the customer’s attention longer.  

  • Best Practice

    More than just a set of rules, Best Practice refers to the industry tried and tested most efficient and / or effective methods for the achievement of a specific outcome.

  • Brand Personality

    Brand personality is nothing but personification of the brand.

  • Branding

    Your retail store’s branding encompasses much more than its logo alone. Other branding elements include the product, store design, signage, visual styling, packaging & wrapping, customer communication and website. 

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    Butt Brush

    The Butt Brush theory or le facteur bousculade is a retail phenomenon uncovered by Paco Underhill, Retail Scientist (see Underhill). 

  • Calendar

    Any good General wouldn’t go to war without a sound strategy for where his troops should be positioned so as to take on the enemy. As the the ‘General’ of your business, your promotional calendar is your ‘battle’ strategy!  

  • Christmas Decorations

    Christmas decorations can be fun and still support your brand identity whilst evoking a festive vibe in the store. The trick to getting this right is to stay away from predictable, mass produced and tacky Christmas decorations such as flashing / dancing or inflatable Santas, snowmen, tinsel and reindeers. It has never and will never snow during an Australian Christmas!

  • Christmas Planning

    Smart retailers plan visual merchandising and buy for Christmas windows and displays in the first half of the year. Most VM suppliers have their Christmas ranges available to purchase by mid year, so it makes sense to get in early before they sell out of the best things.

  • Christmas Promotion

    Often called the “Grand Final of Retail”, Christmas is the highlight of the Australian retailer’s summer selling season.

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    Coat Hangers

    Coathangers serve a primary purpose in presenting fashion garments to the customer for sale in the retail environment. The right hangers, used correctly, can influence purchase decisions. If a garment looks bad on the hanger, customers won’t try it on!

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    Colour

    Colour is vitally important to visual merchandising. Colours can be classified into brights, pastels and neutrals and their arrangement can have an emotional effect on the customer.

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    Colour Wheel

    Colour has a profound effect on people’s behaviour and understanding colour is the secret weapon of all designers.

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    Composition

    The composition of a display is ultimately its secret to success. Be it in a window, front of store or elsewhere, composition refers to the particular placement or arrangement of its visual elements.

  • Consistency

    Consistency is the key to delivering a great brand experience.

  • Customer

    We’ve all heard the term “the customer is king”, well it's a fact. 

  • Customer Journey

    The customer journey in the retail store is a virtual map of his / her path to the product and making the purchase decision. It is also known as the Path to Purchase